JBI celebrates World EBHC Day 2025
20 October marks World EBHC Day, established by JBI to unite the international evidence-based healthcare community, and promote better understanding and use of evidence to improve health outcomes worldwide.
This year’s theme spotlighted the importance of how knowledge is shared, interpreted, and co-created across disciplines, sectors, and communities.
A Focus on Communication, Inclusion, and Co-Creation
The 2025 campaign, Collaborative Knowledge Communication, called attention to the role of inclusive and participatory communication in evidence-based healthcare. JBI and its global partners, Cochrane, Campbell Collaboration, Institute of Development Studies, Centre for Evidence-based Health Care, and Instituto Veredas emphasised that effective evidence practice depends not only on high-quality research but also on how knowledge is communicated, trusted, and applied in diverse settings.
The campaign message recognised that knowledge arises from multiple sources, including scientific research, clinical expertise, community experience, and Indigenous ways of knowing, and that true evidence-based healthcare requires acknowledging diverse ways of knowing.
“This year’s campaign celebrates the power of diverse voices working together to make healthcare evidence more meaningful, equitable, and actionable", said Bianca Pilla, Chair of the World EBHC Day Steering Committee and JBI’s Director of Global Relations.
Global Engagement and Creative Storytelling
World EBHC Day 2025 saw contributions from every region of the world, with events, discussions, and creative submissions demonstrating how collaborative communication can make evidence more accessible and impactful.
Highlights included the virtual showcase of videos, artworks, and narratives illustrating innovative approaches to knowledge sharing. Another highlight was the enthusiasm of Evidence Ambassadors on social media, who drew attention to the World EBHC Day campaign 2025.
Participation by the JBI Collaboration and JBI Staff in Adelaide, Australia
In 2025, the JBI Collaboration played a pivotal role in amplifying the campaign’s reach and impact by hosting community-based and virtual events exploring how knowledge communication can empower equitable healthcare.
Local stories of co-produced knowledge, where healthcare professionals, researchers, and communities worked together to translate evidence into practice, were shared in blogs. A range of educational videos, podcasts and infographics also illustrated examples of effective, and collaborative communication of knowledge.
The JBI Collaboration and JBI staff contributed to a total of 57 blogs, 35 short videos, and 18 visual media in the form of posters, infographics, painting, graphics and comics that were published on the website. Thirty-five events were held globally.
On social media, the campaign generated almost 10,000 posts, reaching 257.5M people, and demonstrated the wide array of approaches available for collaborative knowledge communication, spanning spoken poetry, podcasts, games and theatre.
World EBHC Day celebrates the tens of thousands of individuals working to improve health outcomes globally, and in 2025 we highlighted the citizens, healthcare professionals, students, and researchers who are engaging in Collaborative Knowledge Communication to strengthen evidence support systems.
World EBHCD Day is held annually on 20 October, and was founded in 2020 by JBI in response to the COVID-19 pandemic, giving healthcare professionals and researchers a platform to connect, exchange knowledge and to promote the use of evidence to inform healthcare practice and policy more broadly during a time of unprecedented misinformation and disinformation.